Most of the companies I work with dedicate some percentage of their revenue toward developing the leaders in their business. One of the discussions we often have up front is the difference between spending money to train leaders and investing to grow them.

I spend money on a nice dinner; I invest in my retirement. So what’s the difference when it comes to leadership?

The difference is creating a system that ensures that you will have leaders growing in your business every day and learning to contribute more, develop stronger teams and drive employee engagement. That’s investment. Spending is when you come across a training program that will create some good will in the short run, but soon, like the nice dinner, it’s value is gone.

Are you consistently growing leaders with your investment?

Consider this; would a business invest in technology that they knew would be useful for only a few weeks or even days? Would it invest in an advertising campaign that lasted less than a week?

Developing leaders is among the most important success factors for any business. The decisions they make, the culture they create, the growth, or lack of it, that they cause has more impact on sustainable business success than almost any other factor. And yet, we tackle their development in fits and starts with one-time events and short-term efforts.

It doesn’t have to cost more to effectively develop leaders in a business. Often, it actually costs less because consistency means that businesses don’t have to invest over and over in the same kind of events. How many businesses would like to have leaders that get better every day at coaching, decision making, communication and holding others accountable instead of bringing in a training program that makes them better for a few weeks at best, but then allows them to quickly resume their previous behaviors. That’s merely spending.

The answer is rarely just a big training program. More often it is a series of opportunities for learning, coaching, and experience that shapes a leader and helps them transform into someone who is increasingly capable of taking a team, or even the business, to the next level.

Most businesses spend at least something on developing their leaders in the hopes that they can do more for the organization. The best businesses, invest in a process that doesn’t leave it to chance.

Comments:

Comments (4)

  1. Wally Bock:
    Aug 19, 2010 at 02:06 PM

    Another great post, Randy. One specific investment that great companies put into their leadership development is time. I'm amazed again and again when I read books by great leaders at how much time they devote to identifying, nurturing and developing leaders and how much time they devote to individual people decisions.

  2. Randy Hall:
    Aug 19, 2010 at 05:29 PM

    Great point Wally, The investment doesn't always come in the form of dollars. I know managers who work just as many hours as those great leaders and never build the sustainable growth they work so hard for. They fail to put enough priority on developing the leaders who will help them make it happen. Thanks for stopping by, Randy

  3. Anand:
    Aug 20, 2010 at 01:04 AM

    Simple yet very effective post on explaining the difference about spending and investing. I simple liked this post very much. Thanks for explaining the value of investing in nurturing leaders who would in return develop more leaders and invest their time and energy in developing the organization into a strong leadership lead firm.

  4. Ty Boyd:
    Mar 15, 2011 at 10:17 AM

    What a concise, enlightened explanation. What a clear message. You make a beautiful upside case for choosing to invest in employee growth and development. Many thanks. Ty Boyd

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